Shared value porter pdf file

Creating shared value as business strategy harvard business. Pdf kramer porter 2011 creating shared value wanting. Thispresentationdrawsonideasfromprofessorportersbooksandarticles,inparticular,competitivestrategythefreepress,1980. Taken together, these building blocks form a blueprint for translating a shared value agenda into action. In 2006, porter and kramer developed the notion that corporations could and should pursue a higher goal of capitalism including creating shared value csv. Vitality is the worlds largest behavioral platform linked to financial services. This article offers a fundamental critique of michael porters and marc kramers creating shared value csv concept. Porter and kramer are the cofounders of both fsg social impact advisors and the center for effective philanthropy, a nonpro. First, the authors summarise the positive and negative criticism. For further materials, see the website of the institute for strategy and competitiveness.

Today, the challenge for corporations who practice csr is to follow michael porter and mark kramers principle of shared value the two described the concept in. Creating shared value csv centre for business research. In fact, porters and kramers critique of csr hints at how limited the. By reconceiving products and markets by redefining productivity in the value chain by enabling local cluster development every firm should look at. Shared value could reshape capitalism and its relationship to society. Porter harvard business school shared value leadership summit new york, ny. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers eyes to.

Platforms for shared value creation page 3 of 1 it is noted that the platform may be provided by an individual instead of an organisation, but for simplicity the term organisation is used in the description of the model. For further materials, see the website of the institute for strategy and. Shared value thinking will drive the next wave of innovation, productivity growth, and economic growth businesses acting as businesses, not as charitable givers, are arguably the most. The prevailing approaches to csr are so disconnected from. The five competitive forces that shape strategy by michael e. Porters keynote from the 2012 shared value leadership summit on may 31. Pdf creating shared value csv has been presented as the saviour. The concept of creating shared value csv was presented as the big. But our understanding of the potential of shared value is just beginning. Porter is a university professor at harvard, based at.

Creating shared value can be broken out into ten key building blocks from adopting a clear vision to measuring, learning from, and communicating performance. This presentation draws on ideas from professor porter s books and articles, in particular, competitive strategy the free press, 1980. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopying. A series exploring the opportunities, challenges and advantages of creating shared value, focusing on how a company can address a societal challenge while enhancing its profitability. As michael porter and mark kramer noted in their januaryfebruary 2011 hbr article, creating shared value, shared value is not about sharing the value already created by firms. Michael porter sees huge opportunities for corporations to use capitalism as a driver to tackle social problems via the creation of shared value.